The last entry in the trade and India refers to the recent revelation that a small company $ 100 million worldwide and in India only 1.2% of this market. Rubbing salt into the wounds is another fact that China, Indonesia and Vietnam among the three exporters of handicrafts from all over the world. Although the craft in India is showing signs of improvement (the first half of this year was $ 1.07 billion, approximately 24 percent more than $ 864 million in the first half of last year), the reality is – is still miles away from the field the first three slots. Dayanidhi Maran Union Minister of Textiles has recently announced that his ministry to focus on programs and other initiatives together to support the marketing of handicrafts and handloom fabrics. His ministry has set a goal of $ 2200000000 export share, only for the craft segment.
Many small exporters should poor performance mainly by three factors: the lack of information on market needs, its small size and use of obsolete equipment / technology. India has a lot to help PSU him one of the factors that become exporters globally,These :
* The availability of labor, to be at a competitive price.
* The easy availability of raw materials.
* The high domestic consumption.
The craft, the livelihood for more than six million artisans, many of which are used by craftsmen women in general, the weaker sections of society made. United States, Canada, France, Great Britain, Italy and Germany were the largest importers of Indian handicrafts. One of the most encouraging signs is the development in sectors such as retail, etc., the demand for real estate for handicrafts in urban areas increased.
Despite all the positive signs that we have discussed previously, there are some problem areas, and (particularly in the segment of small craft) :
* The lack of application of new technological innovations, in spite of conscience.
* Lack of resources to the creation of small businesses / factories, etc.
Inability to keep in touch with trends and changing market demands.
* Lack of adequate infrastructure.
* E ‘an image problem – the industry is limited and small towns and rural areas is not considered a viable career option.
Slowly, but slowly things are in the field of handicrafts from India to improve. With the current renewed interest by government, industry, handicrafts in India seems on track for a quick recovery. The companies also have an interest in craft began to accelerate their growth. Exporters of handicrafts, many also make use of online media as a distribution channel to take the Western market. Hopefully in the next few days could craft a script exporters from India notable successes of all time.